Snapchat Filters
A producer and I delivered fun & engaging filters for Unilever’s AXE brand (in partnership with Ditch the Label anti-bullying charity) utilizing trend insights and some unofficial Gen Z/Millenial ‘focus group’ feedback, we made sure to hit the right vibe. Once flown, Snapchat reported back to us with positive results that fed our social teams valuable and actionable data.
Other AXE brand duties: A wide breadth of pitch decks, campaign learnings presentations and various mockups/team collaborations.
