For much of late 2013 to early 2014, I took fellow designer Brandon Nygard's proposed strategy/wireframes and designed the full site, taking a dark and boxy corporate aesthetic 'into the open' with simplistic flat design and full screen images. In addition to the main site, I designed an animated microsite intended to illustrate the high-end case maker's production process, visually 'evolving' their logo each step of the way, while also utilizing familiar stock/proprietary imagery. This helped eliminate the somewhat uninspired visuals and ambiguous message we felt the company's site previously relayed to online users.
