Our creative director's successful pitch for the Truth About Curls campaign (2012) required expressive handwritten and illustrative styles to market to women with curly hair. These images showcase my suggestions for art direction, and the client cited my Hate/Love ‘doodle style’ mock among their preferred aesthetics, feeling they needed to boost traction with a younger demographic. I then assisted in the campaign’s Facebook microsite production design as the campaign rolled out.
